How a D2C Fashion Brand Reduced Delivery Failures by 63% Using Shiplystic

The Challenge

• Delivery partner delays due to inconsistent performance
• Manual courier selection causing SLA breaches
• Poor post-purchase visibility for customers
• High customer support load for tracking & delivery issues
• Abandoned carts due to unclear delivery promises

Objectives

• Integrate multiple courier Partners into a unified platform
• Use real-time delivery intelligence to auto-select carriers
• Improve first-attempt delivery success and reduce returns
• Offer consistent delivery tracking and communication
• Reduce customer support dependency post-order

Shiplystic Solution

• Multi-Courier Aggregation: Integrated 12+ national and regional courier services with fallback logic and real-time cost-SLA comparison.
• Smart Carrier Selection Engine: Algorithm selects best courier per pin code based on historical performance and SLA compliance.
• Customer Experience Layer: Branded, mobile-responsive tracking page with proactive WhatsApp notifications and NPS collection post-delivery.
• Shopify Plugin: Plug-and-play integration with WearWell's Shopify store for seamless order ingestion and automatic courier assignment.
• Delivery Intelligence Dashboard: Daily courier performance scoring, SLA breach heatmaps, and delivery funnel visibility.

Results Delivered

Client Testimonial

“What Shiplystic did for us in 6 weeks was beyond impressive. Our post-order NPS jumped, returns dropped, and our customer support team finally got their weekends back! For D2C brands, it's a game-changer.”
— Sneha Kulkarni, Co-founder, WearWell

Takeaways

• D2C success is determined at the last mile.
• A multi-courier strategy is only effective when automated smartly.
• Customer delight is about consistent communication and visibility, not just speed.