How an E-commerce Aggregator Cut Logistics Costs by 28% with Shiplystic
The Challenge
- High logistics costs eating into aggregator margins
- Sellers manually choosing couriers and booking shipments
- Inconsistent delivery timelines impacting platform credibility
- Lack of consolidated tracking for customers
- Poor seller retention due to logistics inefficiencies
Objectives
- Centralize courier selection and bookings for all sellers
- Reduce shipping costs through volume-based optimization
- Improve delivery timelines and SLA compliance
- Provide customers with a single-window tracking experience
- Increase seller satisfaction and platform stickiness
Shiplystic Solution
- Unified Courier Aggregation: Integrated 10+ courier partners with auto-allocation based on pricing, SLA, and pincode performance
- Seller Portal Integration: Embedded Shiplystic inside ShopHub’s seller dashboard for booking, label printing, and tracking
- Customer-Facing Tracking: Branded tracking pages for consistent visibility across couriers
- Smart Cost Optimization: AI-powered rate engine selecting the most cost-effective reliable courier
- Analytics for Sellers & Admin: Seller dashboards for orders, RTO, SLA metrics and admin dashboards for courier and cost analytics
Results Delivered
| Metric | Before Shiplystic | After Shiplystic | % Change |
|---|---|---|---|
| Logistics Cost / Order | ₹82 | ₹59 | ↓ 28% |
| Seller Retention Rate | 64% | 87% | ↑ 23% |
| Delivery SLA Compliance | 71% | 93% | ↑ 22% |
| Customer Support Tickets | 5,100 / month | 1,900 / month | ↓ 63% |
| Platform NPS | 6.4 | 8.9 | ↑ 39% |
Client Testimonial
“Shiplystic gave us the missing backbone. Our sellers now trust us because logistics
is smooth, transparent, and cost-effective. Customers see us as reliable, and our
retention has significantly improved. It’s been transformative.”
— Ankit Shah, Founder, ShopHub Aggregators
Key Takeaways
- For aggregators, logistics is as critical as seller onboarding
- Centralized courier optimization reduces costs and increases seller loyalty
- Customer trust grows with a seamless, branded post-purchase experience
