The Complete E-Commerce Shipping Guide for Indian D2C Brands
A practical, no-fluff guide to choosing couriers, reducing RTO, managing COD, and scaling your shipping operations — free to download.
Built from patterns across thousands of shipments, this guide is meant to be used, not just read. It covers the decisions that actually move the needle on shipping cost, delivery experience, and cash flow.
What's Inside
Choosing the Right Courier Mix
Single-courier vs. multi-courier strategies — when to use each and how to decide.
Understanding Zones, Weight Slabs & Rate Cards
How zone mapping works, what volumetric weight means for you, and how to read a courier rate card.
Reducing RTO
Address verification, COD-to-prepaid nudges, and NDR handling — the three levers that cut return rates.
Managing COD at Scale
Remittance cycles, cash-flow planning, and how to forecast your working capital position accurately.
Packaging Guidelines to Reduce Damage & Weight Disputes
The right packaging choices to protect shipments and avoid chargeable weight discrepancies.
Setting Accurate Delivery Promises at Checkout
How to show realistic delivery estimates that improve conversion without over-promising on TAT.
When to Switch from a Single Courier to an Aggregator Model
The signals that indicate you've outgrown a single courier and the right time to make the switch.
Scaling Operations: from 50 Orders/Day to 5,000+ Orders/Day
Infrastructure, team, and courier decisions you need to make at each growth stage.
Who This Guide Is For
D2C Brand Founders
Managing shipping operations directly and looking to optimise cost, RTO, and delivery experience.
Operations & Logistics Managers
At growing e-commerce businesses who need structured frameworks for day-to-day shipping decisions.
MSMEs Shipping Online
For the first time and needing a plain-language foundation to make confident courier and logistics decisions.