How a Courier Startup Scaled 4× in 12 Months with Shiplystic’s White-Labeled CMS
The Challenge
- Manual booking and delivery assignment processes
- No digital portal for clients or customers
- Lack of real-time tracking and shipment visibility
- Difficulty onboarding corporate clients without SLA-backed systems
- Limited growth due to low technology credibility
Objectives
- Deploy a white-labeled, branded CMS to appear enterprise-ready
- Offer digital portals for customers, agents, and administrators
- Enable SLA-backed delivery management with live tracking
- Automate operations to scale without linear staff growth
- Position SwiftGo as a professional courier brand in the region
Shiplystic Solution
- White-Labeled CMS: SwiftGo-branded courier management platform (web + mobile) covering bookings, tracking, billing, and reporting
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Multi-Portal Access:
- Admin Portal: Order lifecycle, SLA monitoring, analytics
- Customer Portal: Shipment booking, pickup requests, live tracking
- Agent App: Route allocation, live delivery updates, digital POD
- SLA & Performance Monitoring: Built-in SLA tracking to win and retain corporate clients
- Marketing & Trust Boost: Branded emails, SMS, and WhatsApp notifications
- Scale-Ready Infrastructure: Platform designed to handle 10× future growth
Results Delivered (Within 12 Months)
| Metric | At Onboarding | After 12 Months | Growth |
|---|---|---|---|
| Monthly Shipments | ~800 | 3,250 | ↑ 4.06× |
| Delivery SLA Compliance | 58% | 92% | ↑ 34% |
| Corporate Clients | 0 | 18 | 🚀 |
| Customer Satisfaction | 3.1 / 5 | 4.7 / 5 | ↑ 52% |
| Operational Staff | 8 | 11 | +3 only |
Client Testimonial
“Without Shiplystic, we would still be operating like a small local courier.
With their white-labeled CMS, we now look and function like a national brand.
Clients trust us, agents love the app, and customers finally see us as reliable.”
— Ravi Sharma, Founder, SwiftGo Couriers
Key Takeaways
- Startups don’t need to build tech — they need to adopt proven platforms fast
- White-labeled systems help startups appear enterprise-ready from Day One
- True scalability comes from automation, not headcount
